The best thing about our digital marketing – it’s quantifiable. We’re experts in tracking and optimizing content to get you the results you need. Simply put, we’re about what works – what drives leads, sales, and revenue. Forget all the fluff – you can just sit back and watch your marketing work.
Genius creates a comprehensive plan that outlines how the agency will leverage digital channels and technologies to achieve its clients' business objectives. This strategy will serve as a roadmap for planning out budgets and utilizing online platforms and tools to reach, engage, and convert the target audience effectively.
Genius is always performing research to keep up with industry insights. It is crucial in order to provide effective and tailored strategies for our clients. Industry insights help both Genius and our clients stay informed on market trends, consumer behavior, and new technologies.
Effectively allocating and optimizing budgets ensures that our clients get the most value from their marketing investments. Budget planning involves a transparent discussion about the scope of work, the level of competition in the industry, and the specific digital marketing channels to be utilized.
Sharing results effectively is crucial for Genius to demonstrate the value of our clients' marketing investments. We value clear and transparent communication and strive to build trust and strengthen relationships. We focus on goal-based reporting using interactive dashboards that clients have open access to. Genius schedules regular meetings to discuss results and provide an opportunity for real-time discussion, clarification of any questions, and collaborative planning for future initiatives.
Genius will delegate an Account Director to manage the planning, execution, and oversight of your strategy. The Account Director maintains the various elements of a digital marketing campaign, from managing budgets, to setting timelines, sharing reporting, and communicating with internal and external colleagues.
Genius goes through a multi-step process to learn, indepth, about a client's goal brand identity. This includes crafting a unique visual language, defining key brand messages, and implementing cohesive design elements to establish a compelling and consistent brand image that resonates with the target audience.
Graphic design plays a pivotal role in digital marketing by visually communicating messages, enhancing brand identity, and engaging audiences across various online platforms. Genius utilizes graphic design to support marketing efforts across social media display ads, web design, email marketing, and more to deliver the brand message and drive engagement.
Creating unique and compelling visuals through video and photo sets brands apart and tells a story. Leveraging professional equipment and creative expertise, photo and video ensures that businesses have high-quality and engaging visuals for use in various digital marketing channels, enhancing their online presence and driving users to engage.
Content creation can include videography, photography, graphic design work, UGC, or a combination of these crafts. Using creative mediums to engage target audiences is extremely important in today’s age, and it builds brand authority, and drives meaningful interactions across an array of digital platforms.
Copywriting is important across a company’s entire digital presence, from websites, to emails, to display ads, to social content and more. Through strategic use of language and storytelling, quality copywriting is necessary to enhance brand messaging, drive customer engagement, and ultimately contribute to the success of digital marketing campaigns.
A good search campaign, such as on Google or Bing ads uses data-driven insights, keyword optimization, and compelling ad creatives. The goals of Paid Search include driving targeted traffic, increasing brand visibility, and achieving specific business goals.
Genius uses Display ads to focus on using visually compelling and strategically placed online advertisements across websites and platforms to maximize brand visibility. The goal is to captivate audiences, increase brand awareness, and drive engagement.
Programmatic advertising allows our team to target highly specific audiences across various channels. Genius sets up these ads to utilize algorithms and audience insights, ensuring efficient ad delivery and enhanced campaign performance for clients seeking a dynamic and responsive approach to their online advertising efforts.
Genius reaches the top of funnel audiences through creating and managing strategic ad campaigns on various social platforms such as Facebook, Instagram, Twitter, Youtube, and LinkedIn. Leveraging audience targeting, engaging creatives, and performance analytics, this service aims to amplify brand presence, foster community engagement, and drive desired actions from the target audiences.
SEO, or Search Engine Optimization, strengthens online visibility by strategically enhancing a website's search engine rankings. Through technical, on-page, off-page, local SEO techniques, and keyword research, this service aims to improve website traffic, increase organic search visibility, and elevate a brand's online presence.
All engagements begin with reviewing legacy channel and performance data and deep diving into areas of opportunity. The audit aims to identify strengths, weaknesses, and opportunities, providing valuable insights for optimizing digital marketing efforts and achieving business goals.
The way users interact with your website is extremely important to closing the marketing funnel. With years of expertise in driving leads to conversions, our oversight in the web design process adds value to your marketing strategy. Genius has the capability to explore layouts, collect content, and provide engaging copy that will keep users on your website and drive sales.
Email marketing includes creating, managing, and optimizing email campaigns to effectively reach and engage a target audience. Through personalized content, segmentation, and data-driven strategies, this service aims to nurture leads, build brand loyalty, and drive conversions for clients.
Genius offers an array of traditional print campaigns to complement online strategies, including direct mailers, billboards, flyers, business cards and more. Leveraging visually compelling designs and targeted messaging, this service integrates offline and online efforts to maximize brand visibility and engage diverse audiences across various marketing channels.
In 2020, Facebook removed several targeting capabilities from social ads, and in turn, FHA-compliant properties were left without true local targeting and increased cost per lead. It was no longer possible to attribute funnel conversions effectively to META ads. making in-market segments for apartment hunters ineffective. Additionally, Google announced in 2022 that GA4 will replace Universal Analytics as a first step to removing 3rd party tracking in 2023.
Genius found a solution by utilizing randomized 1st-party data from the 6,500+ units we manage to create a more personalized user persona, combining data from multiple sources to form a highly qualified audience with stronger purchasing signals. We added additional persona-driven 3rd-party targeting to our algorithm to create a highly-targeted, FHA-compliant, 1st party Qualified Apartment Hunter audience. Now, audiences can be hyper-targeted by geo, interests, neighborhoods, and more. These options are completely unavailable to Meta targeting anywhere else.
GeniusLead Pro AI is a sophisticated system designed to revolutionize the multifamily leasing process by enhancing lead management, streamlining leasing processes, and ensuring higher lead conversion rates.
A Lead Nurturing Sales Team is a group of human sales professionals who play a crucial role in the lead management process, working in tandem with AI technology. Their primary responsibilities include:
The synergy between AI technology and human sales professionals optimizes the lead management and leasing process, resulting in higher conversion rates and overall customer satisfaction. Lead nurturing and management gives your leasing team more time to take tours and meet with potential clients! Less Administrative work and time in front of a computer means more tours and more signed leases.
ILS management services focus on elevating property visibility, lead generation, and pricing strategies to improve the online presence of properties and drive revenue growth.
Genius specializes in ILS management on platforms like Zillow, Apartments.com, and Rent.com, including:
Our multifamily expert team manages reviews and online reputation, ensuring professional responses to feedback and enhanced property ratings. Staying informed about ILS algorithms and conducting competitive analysis are integral components of our services.
Now more than ever, good quality content is extremely important in social advertising and within social profiles. Content serves as a powerful tool to connect with and attract potential residents. In this competitive market, prospective tenants are increasingly turning to digital channels for information, and high-quality, relevant content helps property management companies stand out and build a strong online presence.
Not only that, but potential leases want to explore videos and high-quality photos before even committing to a tour. Blog posts, videos, and social media updates, contributes to a positive online reputation and can influence the decision-making process of individuals looking for a place to live. This is why Genius has made it possible for our team of content creators to create the following:
Social Media
Social Media Management
Genius oversees, curates, and optimizes a brand's online presence across social platforms. By implementing content calendars, community engagement strategies, and analytics-driven insights, the service aims to enhance brand visibility, foster authentic connections, and cultivate a strong and positive online community.
Community Management
When Genius provides community management, our team engages with a brand's online community, which may include responding to comments, facilitating discussions, and fostering a positive atmosphere. The goal is to strengthen brand relationships and create a vibrant online community that resonates with the target audience.
Influencer & Ambassador Management
Organic social for companies is only shown to followers around 4% of the time. To increase visibility, either promoting content, or engaging users with similar audiences to create content should be conducted. Genius works to scout, negotiate, and manage macro and micro influencers, ambassadors, content creators, and other sources of UGC (user generated content).