Okay that's a little much, but Airly and Bright Future Foods worked with POST to create a new product beginning with carbon-capturing and no-till farming all the way to carbon offsets for shipping. What was produced was snacks that actually contributed to climate change with net negative carbon emissions. The farming methods and production practices will continue to be utilized to change the agriculture industry.
Genius worked with the Airly team to build and execute a marketing strategy to introduce the new product to climate-conscious "snacktivists" across the country. Including SEO, SEM, Social Ads, OOH Ads, Podcast, Digital Ads, Grocery Store Engagements, Email, Influencer Activation, Social Media, and Direct Mail.
Genius produced two photoshoots for the brand and you can see some of the photography examples below.
Due to the increased visibility and sales trajectory, Airly has been picked up for store placements by Target, Whole Foods, Sprouts, and WalMart nationwide.
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