Ongoing digital advertising strategy and execution for a premier rental residence with over 600 units between River North and the Fulton Market District in Chicago. We were contracted to conduct a f ull takeover of digital ads to provide accelerated leads, tours, and subsequent leases. The results are some of the best we’ve experienced in the industry.
Accelerate lease velocity for initial lease-up. The goal is to lease the building in less than 12 months and then move into lower-cost long-term lead generation efforts to maximize leads at a strong ROI.
Our target audience is smart. They’re looking for the best price, location, amenities, and the best lifestyle available to them in their budget. We built highly specific ads to reach our audience, showing them this property was the answer to all those needs.
Genius' Smart Social technology allows better targeting than ever on Facebook and Instagram. This leads to large improvements in primary conversions and secondary engagement KPIs.
Driving long-term high-value traffic through organic search is the best value in marketing. Ongoing on-page, off-page, and technical SEO are required to build value over time.
Like the luxury building itself, we had to pay close attention to the fine touches of the digital campaigns to drive leases. Highly specific, perfectly curated campaigns provide access to our target audience right when they’re ready to make a decision. This resulted in the building reaching sustainable results 30% faster than the competition.
